promo game, branding, PR campaign
Client - Everet Sofia
Period - February-March 2012
Promo game "Write your wish for the 8-th March"
The goal was to entice users to record their favorite greetings on 8th March. The first 10 most popular votes won a perfume. The campaign gathered more than 363 wishes and 10,000 votes for the whole period. Apart Facebook plugins generate significant number of voting and contributed to the success of the campaign. The game was very well received by the female audience.