Promo game, banners, PR campaign
Client - Everet Sofia
Period - March 2012
On the 20th anniversary of Escada, the company launched a limited edition of its three most popular parfums.
Each of the flavors describe a specific type of girl. The users have to choose their favorite fragrance and post it on the Facebook's wall. This creates a viral effect and interest among their friends. The only 20 days campaign gathered nearly 1000 participants and over 150 comments. The clients achieved a good interaction with the brand and we managed to get consumers to associate with different flavors.