Escada

Categories
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Игри

Saits
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bulevard.bg

Advertising formats
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Promo game, banners, PR campaign

Client - Everet Sofia

Period - March 2012

Campaign goals
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On the 20th anniversary of Escada, the company launched a limited edition of its three most popular parfums.

Solution
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Each of the flavors describe a specific type of girl. The users have to choose their favorite fragrance and post it on the Facebook's wall. This creates a viral effect and interest among their friends. The only 20 days campaign gathered nearly 1000 participants and over 150 comments. The clients achieved a good interaction with the brand and we managed to get consumers to associate with different flavors.