branding, xml blocks, PR campaign
Client - Astral Holidays
Period - July-September 2011
The main goal of the campaign was to generate direct traffic to the client's site and to promote the summer promo offers.
The customer was offered with integrated branding xml offers located on thematically related sites, to enforce product and highlight the brand. XML blocks are used for product promotion of the summer destinations and lead to a specific price offer with just one click. The blocks are contextually situated in the web site termo.bg, as well as articles related to travel in woman.bg. The PR coverage was supported by posts in thematically related Facebook groups, too.