The new Opel Corsa

Categories
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Игри

Saits
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svejo.net, woman.bg

Advertising formats
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promo game, branding, PR campaign

Client - Opel

Period - July 2011

Campaign goals
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To engage consumers with the brand.To present the new Opel Corsa.

Solution
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The client was looking for unusual presence of the new model Opel Corsa and interaction with users. For promotion he provided award for best design of the t-shirt with the vision of cars, made ​​by users. The campaign was realized with branding, supported by a PR campaign to promote participation and voting. The winner is determined by a vote of users. Those who voted took a part in a lottery for 10 shirts. The game found a wide resonance in the Facebook group of svejo.net.