promo game, branding, PR campaign
Client - Opel
Period - July 2011
To engage consumers with the brand.To present the new Opel Corsa.
The client was looking for unusual presence of the new model Opel Corsa and interaction with users. For promotion he provided award for best design of the t-shirt with the vision of cars, made by users. The campaign was realized with branding, supported by a PR campaign to promote participation and voting. The winner is determined by a vote of users. Those who voted took a part in a lottery for 10 shirts. The game found a wide resonance in the Facebook group of svejo.net.