promo game, branding, PR campaign
Client - Hotel Ismena
Period - July 2011
Promotion of the summer hotel packages in Hotel Ismena.
The client was seeking innovative ways to reach the target audience. We suggested promo game, with active engagement of consumers with the customer service. The users have to describe their dream holiday through the Facebook application, users posts, voting and sharing participation in the competition. The game was reflected in the Facebook group svejo.net and was taken with great interest. As a result, we received 235 entries, with a description of a dream vacation. Three of the most voted posting were awarded.