promo game, branding, PR campaign
Client - Rockacoca
Period - March 2011
The target of the campaign was to engage the attention of consumers with the brand and to provoke their creativity and create a positive brand association.
We offered the client to develop in the environment of svejo.net a game, as consumers were able to create a model sneakers and be engaged for a long time with the brand. Users voted for different models and create a strong viral effect. The number of participants exceeded 450 and the idea of the game quickly gained popularity through the PR coverage in the network of our media group.