Rockacoca

Categories
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Игри

Saits
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svejo.net

Advertising formats
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promo game, branding, PR campaign

Client - Rockacoca

Period - March 2011

Campaign goals
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The target of the campaign was to engage the attention of consumers with the brand and to provoke their creativity and create a positive brand association.

Solution
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We offered the client to develop in the environment of svejo.net a game, as consumers were able to create a model sneakers and be engaged for a long time with the brand. Users voted for different models and create a strong viral effect. The number of participants exceeded 450 and the idea of the game quickly gained popularity through the PR coverage in the network of our media group.